How a small nonprofit scaled content creation with AI and automation
Automation and AI reduce content writing
By integrating Zapier and OpenAI, Brison automated the process of writing content for multiple channels, including the SisterLove blog, social media, email, and even text messages.
Up to 24+ business days of work saved in nine months
With this automated workflow, SisterLove saved more than 24 business days, or 192 hours of work. That's precious time the team can spend building new processes and working on other projects.
Ranking number one for SEO keywords
With the help of AI, SisterLove is publishing more high-quality content and ranking for its top keywords in organic search—and that translates to more people discovering the nonprofit each day.
About SisterLove
- Company size: 1-50
- Industry: SisterLove is on a mission to eradicate the impact of HIV and sexual and reproductive oppression upon all women, their families, and communities locally and internationally.
- Location: Atlanta, GA
Automation and AI scale nonprofit’s content strategy
Challenge
SisterLove’s digital marketing team is one person, so spending six to eight hours creating content per keyword or topic was monopolizing time and slowing down growth.
Solution
By quickly filling in four simple columns of a Google Sheet, a Zap triggers that uses ChatGPT to draft blog, email, SMS, and social content on a provided keyword or topic.
Results
With automation and AI, SisterLove has saved more than 24 business days of work in nine months and created content that's ranked number one for keywords in organic search.
“I instantly fell in love with Zapier and became obsessed with it because it’d made my life so much easier while also making me look good at work.”
Brison Edwards
Digital Marketing Manager at SisterLove
