How Hudl uses Zapier to create a seamless customer experience
10,000 tasks automated in two months
By automating the support handoff process, Hudl has removed 10,000+ previously manual tasks in just two months from their support team’s day-to-day work.
Up to $15,000 saved per year
This single Zap allows team members to work with the apps they already use—and that alone saves Hudl an estimated $12,000-$15,000 a year.
21.5% decrease in response time
With one Zap, Hudl customers began receiving responses within hours—about 21.5% faster—compared to the 24+ hours it previously took.
About Hudl
- Company size: 1,000+
- Industry: Hudl is bringing performance analysis technology to every level of sports globally.
- Location: Lincoln, Nebraska
Automation makes customer support seamless
Challenge
Support requests were manually transferred between team members on a variety of software tools, causing errors, poor communication, and delays in responses.
Solution
When a new form is submitted, it triggers a multi-step Zap that creates a new case in Salesforce, adds a row in a Google Sheet, and routes the request based on the form responses.
Results
This one multi-step Zap has removed 10,000+ previously manual tasks from the customer support team's to-do list and reduced response times from 24+ hours to just a few hours.
“Really what I'm most proud of is that while there were lots of little details involved in creating the automation, I didn't have to code a thing. Instead, I solved the problem with automation and made a huge difference.”
Tori Phillips
Revenue Operations Systems Administrator at Hudl
